Assem Abdunurova
Ph.D. in Marketing, Associate Professor
Email:
Scopus ID: 57219024724
ORCID: orcid.org/0000-0002-1225-5882
Reseachgate: https://www.researchgate.net/profile/Assem_Abdunurova
Google Scholar h-Index - 4
Publications
Defining a selection procedure of CRM systems for the information-analytical support to the marketing activities at an enterprise
Scopus, 2024
A comparative study on perceived experiential value and behavioral intentions in robot-enhanced restaurants: examining cultural and gender differences
Emerald, 2024
Frequency of usage of selected social media platforms in Germany and Kazakhstan in Generation Z
International Conference, 2024
Leading trends in digitalization of world tourism business
International Conference, 2023
Local Journal listed in the Committee for Quality Assurance in Science and Higher Education of the Ministry of Science and Higher Education of the Republic of Kazakhstan, 2019
Digital behavior of consumers in Kazakhstan: approaches to online purchase and the relation to advertising in social networks
Local Journal listed in the Committee for Quality Assurance in Science and Higher Education of the Ministry of Science and Higher Education of the Republic of Kazakhstan, 2022
Local Journal listed in the Committee for Quality Assurance in Science and Higher Education of the Ministry of Science and Higher Education of the Republic of Kazakhstan, 2019
Scopus, 2021
Local Journal listed in the Committee for Quality Assurance in Science and Higher Education of the Ministry of Science and Higher Education of the Republic of Kazakhstan, 2019
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Scopus, 2020
Pre - Purchasing and Post - Purchasing Travel Behavior on Social Media: The Case of Kazakhstan
International Conference, 2018
International Conference, 2020
A Picture Can Tell a Thousand Words: Understanding Visual Digital Contents of Chinese Restaurants
Digital consumer behavior in tourism: A cross-national analysis in Asian countries
International Conference, 2019
International Scientific and Practical Conference "Marketing and Logistics: Modern Challenges and Trends in the Information Technology Era"
International Conference, 2018
"Institutionalization of social conflicts in Kazakhstan: conflict management through the transformation of values based on the integrated technology of Spiral dynamics"
Project granted by the Ministry of Science and Higher Education of the Republic of Kazakhstan, 2025
Books
Marketing: Theory, Modern Approaches
Annotation: The textbook "Marketing: theory, modern approaches" provides an idea of conceptual approaches in the development of marketing, reflects practical tools in the field of marketing research, studying consumer behavior. The textbook was developed in accordance with the program of the course "Marketing" for the educational programs "6VO4104 - Marketing", "6VO4103 - Enterprise Management", "6V11310 - Logistics", "6VO6106 - Information engineering in economics".
Abdunurova, A.A. and Kashkimbayeva, K.B., 2023
Almaty: Kazakh-German University. 2023. - 116 p. - ISBN 9786017561895
This book is in the Russian language.