Assem Abdunurova
Ph.D. in Marketing, Associate Professor
WoS ID AAB-2360-2021
Scopus ID: 57219024724
ORCID: orcid.org/0000-0002-1225-5882
Researchgate: https://www.researchgate.net/profile/Assem_Abdunurova
Google Scholar h-Index - 4
H-index (Scopus): 3
Publications
Analysis of Factors Affecting Real Estate in the Primary Housing Market of the Construction Industry of the Republic of Kazakhstan
Business models of companies in the fast-moving consumer goods (FMCG) segment
Defining a selection procedure of CRM systems for the information-analytical support to the marketing activities at an enterprise
A comparative study on perceived experiential value and behavioral intentions in robot-enhanced restaurants: examining cultural and gender differences
Frequency of usage of selected social media platforms in Germany and Kazakhstan in Generation Z
Leading trends in digitalization of world tourism business
Local Journal listed in the Committee for Quality Assurance in Science and Higher Education of the Ministry of Science and Higher Education of the Republic of Kazakhstan, 2019
Digital behavior of consumers in Kazakhstan: approaches to online purchase and the relation to advertising in social networks
Local Journal listed in the Committee for Quality Assurance in Science and Higher Education of the Ministry of Science and Higher Education of the Republic of Kazakhstan, 2022
Global portrait of a modern tourist: travel trends in marketing
Local Journal listed in the Committee for Quality Assurance in Science and Higher Education of the Ministry of Science and Higher Education of the Republic of Kazakhstan, 2019
Problems of using social media for promoting tourist services in Kazakhstan
Emerald (Scopus), 2021
Using deep learning to investigate digital behavior in culinary tourism
Local Journal listed in the Committee for Quality Assurance in Science and Higher Education of the Ministry of Science and Higher Education of the Republic of Kazakhstan, 2019
Theoretical concepts of consumer behavior in tourism
Scopus, 2020
Pre - Purchasing and Post - Purchasing Travel Behavior on Social Media: The Case of Kazakhstan
International Conference, 2018
Qualitative and quantitative, online and offline methods of consumer behavior research
International Conference, 2020
A Picture Can Tell a Thousand Words: Understanding Visual Digital Contents of Chinese Restaurants
Books
Marketing: Theory, Modern Approaches
Annotation: The textbook "Marketing: theory, modern approaches" provides an idea of conceptual approaches in the development of marketing, reflects practical tools in the field of marketing research, studying consumer behavior. The textbook was developed in accordance with the program of the course "Marketing" for the educational programs "6VO4104 - Marketing", "6VO4103 - Enterprise Management", "6V11310 - Logistics", "6VO6106 - Information engineering in economics".
Abdunurova, A.A. and Kashkimbayeva, K.B., 2023
Almaty: Kazakh-German University. 2023. - 116 p. - ISBN 9786017561895
This book is in the Russian language.