Introduction video
Here you can learn about the education and professional journey

ABOUT ME
Assem Abdunurova is an Associate Professor and Dean of the Faculty of Economics and Entrepreneurship in the Kazakh-German University (DKU) of Almaty, Kazakhstan.
In 2003 and 2005, she earned her Bachelor's degree and Master's degree with honors, respectively, at Al-Farabi Kazakh National University, and in 2020, she graduated with her Ph.D. at Almaty Management University. She also did an internship in Renn Business School in 2019, which involved her working on a research project that went on to be published in a journal with a Q2 ranking. Her scientific results have also been discussed at international conferences, such as those in Paris (offline), IESEG School of Management, Spain, the University of Zaragoza, and in Ukraine and the Czech Republic (online), and other conferences. She is interested in economics, digital consumer behavior, digital marketing, tourism, and social research. Dr. Abdunurova has published peer-reviewed articles in Q1, Q2, and Q3 journals, and her work has been cited internationally. She has written a monograph and a textbook in 2023. She taught at different universities in Almaty, and also worked as a visiting lecturer elsewhere, such as Zittau/Gorlitz University of Applied Sciences in Germany (2023), Baltic International Academy in Latvia (2015), and the National University of Tajikistan (2015). Dr. Abdunurova has experience in the private sector prior to entering academia, with insurance, research, manufacturing, and consulting experience between 2003 and 2013.
Hard skills

Microsoft Office
English – Advanced
SPSS
Smart PLS
NVivo, VOSviewer
IELTS certificate (2018)
CAREER AND WORK EXPERIENCE
Since 2022
Dean of the Faculty of Economics and Entrepreneurship; Ph.D., Associate Professor
Deutsch- Kasachische Universitat, Almaty
2021 – 2022
Academic appointment
UIB, Almaty
01.09.2013 - 01.08.2021
Senior lecturer
Almaty Management University, Almaty
10.2009 – 09.2013
PR Specialist
Academy of Banking Affairs, Almaty
11.2008 – 09.2009
Marketing Analyst
JSC "Kazkommertspolis", Almaty
01.2004 – 07.2005
Marketing research on various markets (e.g., computers, tea, agricultural machinery)
Almaty Chamber of Commerce and Industry, Almaty
2003
Marketing Department Intern
Computer Company "Alsi", Almaty
EDUCATION
2017 – 2020
State Grant
Almaty Management Almaty Management University
Ph.D. in the specialty 6D051100 "Marketing"
Master’s Degree in Economics
Al-Farabi Kazakh National University
Specialty: Marketing
Higher Education
Al-Farabi Kazakh National University
Specialty: Marketing and Commerce