The latest Journal of Marketing issue includes the special section, "New Paradigms for a New World: Marketing Scholarship in an Age of Disruption."

• "Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers," by Esther Uduehi, Julian K. Saint Clair, Ph.D., and Rowena Crabbe (available here: https://lnkd.in/gk3n7JzV)

• "Commentary on 'Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers,'" by Giana Eckhardt and Praveen Kopalle (available here: https://lnkd.in/gVQWyeb6)

• "How Socioeconomic Status Shapes Food Preferences and Perceptions," by Bernardo Andretti, Yan Vieites, Larissa Elmor, and Eduardo B. Andrade (available here: https://lnkd.in/gEZRaYv8)

• "Sponsored Content as an Epistemic Market Object: How Platformization of Brand–Creator Partnerships Disrupts Valuation, Coproduction, and the Relationship Between Market Actors," by Zeynep Arsel, Maria Carolina Zanette, and Carolina da Rocha Melo (available here: https://lnkd.in/gE8gfntY)

• "Holistic Selling: An Emerging Paradigm in B2B Markets," by Tim Kalwey, Manfred Krafft, Yeji Lim, Murali Mantrala (available here: https://lnkd.in/gnAQng9g)